Is your newsletter a chore to write and a bore to read? Our guide will help you put your newsletter back to work for you. But first you need to be clear about why you are publishing it to begin with. Newsletters are good tools for

• Marketing your organization's services and products,
• Educating readers about your issues,
• Encouraging readers to take specific actions,
• Providing advice, and
• Generating volunteers and donors.

What is your newsletter doing for you now? What would you like it to do for you in the future? With these answers in mind, you can select the strategies that will help you achieve your newsletter's goals.

One basic strategy that works for every newsletter is to Solve Problems. Make reading your newsletter a good investment of time by providing a return: solve a problem for your readers. What troubles your readers? What information do they need? What do they need to learn how to do? What's important to them? Give your readers the information and advice they seek with these kinds of articles:

• How-to articles
• Step-by-step articles
• Advice columns
• Q&A (question and answers)
• FAQs (frequently asked questions)
• First-person anecdotes, e.g., "How I . . ."
• Success stories

This is just one of our seven strategies for improving your newsletter that you'll find in our tip sheet (and we give you more detail about this first strategy as well.)

Want More?

Order "Seven Easy Steps to Improving Your Newsletter" for just $12.00. What good is a newsletter if it doesn't help you accomplish your goals? Put your newsletter back to work for you! We show you how with our seven strategies. With our tip sheet, you'll learn what readers want from newsletters and how to deliver it to them how to stop writing for the "general public" and write for the people who really matter how to get people to stop skimming and start reading ways to improve the quality of your writing how to get readers to look forward to your newsletter how to bring your newsletter to life ways to connect with your readers

Please Note: All tip sheets are delivered electronically as PDF files as soon as your payment is processed. We do not ship hard copies. We offer a 100% money-back guarantee on our tip sheets and e-courses. Please see our Ordering FAQs for details.