A great way to celebrate achievements is to share them with your members, community leaders, clients, and others on your newsletter mailing list. But how can you do so without sounding like you are bragging? Tell the story of your success using one of these three types of articles.

Personal Profiles

Personal profiles are a great way to share good news. Instead of talking about your accomplishments directly, profile the people who worked on them or the people who benefit from them. If the profile is of a staff member, have them explain the challenges associated with the project and why the success is so meaningful to them. If you profile someone who benefits from the successful project, ask them to explain how his or her life has changed for the better as a result of the organization's achievement.

Analyze a Trend

Put your accomplishment in the context of larger trends within your community or national trends in your field. Use events and statistics from sources outside your organization to demonstrate how your success fits into a larger pattern (or bucks the trends).

How-to Articles

In an easy-to-follow format, provide your readers with clear directions on how to do something related to your accomplishments. What did you learn during the process that you can share with others? What can your newsletter readers do to help build upon your achievements and further your mission? Show your readers, step-by-step, how they can be a part of your success.

It is important for organizations to share their successes publicly, because success breeds more success. Tell your positive stories and you will cultivate more donors, supporters, clients, and volunteers.

Want More Newsletter Tips?

• See our Newsletter Tip Sheets
  
• See NewsletterWritingTips.com and NonprofitNewsletters.net